• Dubai Through My Eyes

    If I had to sum up Dubai in one word, I’d say “remarkable.” There is something about this desert turned city and people who drive over 100 mph that makes it remarkable. I am not sure if I was more surprised at the Western (mostly American) brand influence in this Middle Eastern country or that fact that even with these influences, this market still remained unique based on their culture.

Mobile: I Do More Than Just Text Message

Mobile technology has transformed the way we communicate and now the way we do business. Sometime last week, I went out for lunch to one of the trucks and instead of having my order placed on paper with a pen the attendant took my order on his iPhone. There was even an option to pay … Continue reading

Campaign of the Week: Havaianas “Original as You”

To the average person, flip-flops are flips-flops. You wear them for comfort even though most of them are not. They are your “not so fancy” alternative or replacement to high heels or dress shoes. There is nothing fashionable or personable about a pair of flip-flops. However, Brazilian made Havaianas has stepped forth to change this … Continue reading

Emotional Branding: Get Your Feelings Involved

Emotional branding reaches consumers on a personal level by connecting with personal attributes of their lives or goals. Without extensive research and testing, marketers will fail at identifying the emotional triggers of the target audience. During the past 25 years, social psychologists in neuroscience have researched the emotional foundation of human behavior, concluding that brand … Continue reading

Your Campaign Data and the Future

Technology has changed the way marketers reach their target audience. Communication is faster and conversations are being developed and used for quantitative/qualitative analysis. While understanding real time data is very important, marketers must use foresight to study market trends in order to understand their target audience better and increase a campaigns reach.  Predictive Analytics is … Continue reading

The Digital Black Friday…and No it’s Not Cyber Monday

Now that Black Friday is over, I guess everyone is looking forward to Cyber Monday. Cyber Monday has gained huge traction over the last few years for their online shopping deals. Many people began skipping Black Friday deals for more favorable online deals on Cyber Monday. However, according to a recent report by Mashable.com this … Continue reading

The value of bloggers in a social world

This semester we have been discussing crisis communication and the different approaches to a crisis. I was particularly interested in the importance of pre crisis relationships and noticed the value of bloggers as stakeholders was not very evident.  I know… there are lots of blogs and almost anyone who has an opinion can become a … Continue reading

Commerce With No No VISA or Mastercard?

I have been working behind the scenes on an amazing e-commerce project that I am very excited about. Working on this site has presented me with an immense amount of knowledge about credit card payments and how the ability to shop online is 99.9% dependent on this. Nonetheless, depending on your market there are barriers … Continue reading

A Political Sex Scandal Does Not Have to Result In A Crisis

One could argue that a crisis is unavoidable. It’s bound to happen.  However, in politics does this argument still stand true? I’d like to agree…to an extent. As a marketing and communications practitioner I can’t help but think -could this all have been avoided? Time and time again we have witnessed sex scandals exposed during … Continue reading

For PayPal it’s no longer about E-Commerce…it’s just Commerce

PayPal recently announced its new PayPal Wallet, which will be released in the next twelve months. PayPal has steadily become a synonymous brand with e-commerce, but now they are taking their efforts offline in hopes of gaining a piece of the huge market share of mobile payments. PayPal has evolved over the years. It has … Continue reading

You have a Twitter account and so what?

Ok, well maybe not so what but still what are your plans for your Twitter account? I follow quite a few brands on Twitter some I love and some just because I am interested in how they are using Twitter for their business. However, as I begin to examine each of these companies I have … Continue reading