Campaign of the Week: Havaianas “Original as You”

To the average person, flip-flops are flips-flops. You wear them for comfort even though most of them are not. They are your “not so fancy” alternative or replacement to high heels or dress shoes. There is nothing fashionable or personable about a pair of flip-flops. However, Brazilian made Havaianas has stepped forth to change this … Continue reading

Emotional Branding: Get Your Feelings Involved

Emotional branding reaches consumers on a personal level by connecting with personal attributes of their lives or goals. Without extensive research and testing, marketers will fail at identifying the emotional triggers of the target audience. During the past 25 years, social psychologists in neuroscience have researched the emotional foundation of human behavior, concluding that brand … Continue reading