The value of bloggers in a social world

This semester we have been discussing crisis communication and the different approaches to a crisis. I was particularly interested in the importance of pre crisis relationships and noticed the value of bloggers as stakeholders was not very evident.  I know… there are lots of blogs and almost anyone who has an opinion can become a … Continue reading

A Political Sex Scandal Does Not Have to Result In A Crisis

One could argue that a crisis is unavoidable. It’s bound to happen.  However, in politics does this argument still stand true? I’d like to agree…to an extent. As a marketing and communications practitioner I can’t help but think -could this all have been avoided? Time and time again we have witnessed sex scandals exposed during … Continue reading