Mobile: I Do More Than Just Text Message

Mobile technology has transformed the way we communicate and now the way we do business. Sometime last week, I went out for lunch to one of the trucks and instead of having my order placed on paper with a pen the attendant took my order on his iPhone. There was even an option to pay … Continue reading

Your Campaign Data and the Future

Technology has changed the way marketers reach their target audience. Communication is faster and conversations are being developed and used for quantitative/qualitative analysis. While understanding real time data is very important, marketers must use foresight to study market trends in order to understand their target audience better and increase a campaigns reach.  Predictive Analytics is … Continue reading

The Digital Black Friday…and No it’s Not Cyber Monday

Now that Black Friday is over, I guess everyone is looking forward to Cyber Monday. Cyber Monday has gained huge traction over the last few years for their online shopping deals. Many people began skipping Black Friday deals for more favorable online deals on Cyber Monday. However, according to a recent report by this … Continue reading

The value of bloggers in a social world

This semester we have been discussing crisis communication and the different approaches to a crisis. I was particularly interested in the importance of pre crisis relationships and noticed the value of bloggers as stakeholders was not very evident.  I know… there are lots of blogs and almost anyone who has an opinion can become a … Continue reading

Commerce With No No VISA or Mastercard?

I have been working behind the scenes on an amazing e-commerce project that I am very excited about. Working on this site has presented me with an immense amount of knowledge about credit card payments and how the ability to shop online is 99.9% dependent on this. Nonetheless, depending on your market there are barriers … Continue reading

For PayPal it’s no longer about E-Commerce…it’s just Commerce

PayPal recently announced its new PayPal Wallet, which will be released in the next twelve months. PayPal has steadily become a synonymous brand with e-commerce, but now they are taking their efforts offline in hopes of gaining a piece of the huge market share of mobile payments. PayPal has evolved over the years. It has … Continue reading

You have a Twitter account and so what?

Ok, well maybe not so what but still what are your plans for your Twitter account? I follow quite a few brands on Twitter some I love and some just because I am interested in how they are using Twitter for their business. However, as I begin to examine each of these companies I have … Continue reading

Profile: From The Agency Prospective

This week PRMG is talking to industry professionals about their role and the how emerging media is being used by their client or brand. First Up! Devon Watson  Education: B.A. Marketing, Temple University Years in the Industry: 5 Current Company and Position: UniWorld Group, Inc., Account Management __________________________________________________________________ How has the industry changed over the last five years? … Continue reading

RIM: Brand Equity Is All You’ve Got

As I mentioned before your brand is what your consumers think of it, not your mission statement or your logo. The equity in it (known as brand equity) is developed over time and must be managed constantly especially in a time where emerging media can do damage in a fairly short amount of time. Therefore, … Continue reading

Google+ is no longer Prom Queen

Let’s face it when Google announced it would be launching a new “social network”-even though it’s designed to be more than that- everyone wanted in on Google+. Google is a smart company and they understand the ABC’s of creating buzz around a product especially online.  According to Graham Medcalf, in a buzz marketing campaign your audience … Continue reading