Emotional Branding: Get Your Feelings Involved

Emotional branding reaches consumers on a personal level by connecting with personal attributes of their lives or goals. Without extensive research and testing, marketers will fail at identifying the emotional triggers of the target audience. During the past 25 years, social psychologists in neuroscience have researched the emotional foundation of human behavior, concluding that brand … Continue reading

Dear Steve Jobs,

I write this blog post from my PC with my Blackberry phone right beside me. See, I have never owned an Apple product however; I respect and truly commend your innovation. Not only has Apple changed the way we as consumers live, it has also changed the technology and marketing industries respectively. I watched the … Continue reading